BEOM Introduces Pastel Cord Sets for Women Embracing Soft, Modern Elegance

BEOM, the trailblazing women’s fashion startup based in Gurugram, continues to redefine wardrobe essentials with the launch of its new pastel cord set for women collection. Known for its in-house manufacturing prowess and trend-forward collections, BEOM’s latest drop features delicate tones, breezy fabrics, and modern silhouettes—ideal for women who seek refined elegance in their everyday style.

The Rise of Pastel Power

Pastels have long been associated with calm, poise, and sophistication. BEOM’s pastel cord sets draw inspiration from this palette to create soft-yet-striking outfits that transition effortlessly from daytime engagements to evening soirées. From lavender and mint green to blush pink and powder blue, each set is carefully curated to appeal to the modern Indian woman’s love for subtle fashion statements.

These pastel co-ords are perfect for office wear, casual brunches, travel looks, or even festive minimalism—delivering versatility with a feminine edge.

In-House Design and Craftsmanship

True to BEOM’s DNA, every pastel cord set is manufactured entirely in-house. The brand operates from a four-story facility in Gurugram, where a team of over 80 full-time tailors and designers work cohesively to produce high-quality garments. From initial sketches to final packaging, each process is meticulously handled within BEOM’s vertically integrated setup, ensuring superior quality control and creative freedom.

This hands-on approach allows BEOM to move swiftly from concept to customer, especially for seasonal collections like pastels that require careful color calibration and finish.

A Blend of Softness and Structure

The pastel collection features a variety of silhouettes, including collared crop tops with wide-leg trousers, flowy kurta-style tops with matching palazzos, and button-down shirts paired with tapered pants. Each cord set is made using lightweight, breathable fabrics ideal for India’s diverse climate, making comfort a key feature alongside style.

Minimalist yet eye-catching, these pastel co-ords are a wardrobe staple for women who prefer soft sophistication over bold contrast.

Designed for Gen Z and Millennials

BEOM’s design philosophy is rooted in understanding the evolving needs of India’s younger demographic. These pastel cord sets reflect that understanding—offering photogenic, Instagram-ready outfits that don’t compromise on ease or practicality.

All product campaigns, lookbooks, and digital content for the pastel range are developed in-house by BEOM’s media team, maintaining a consistent brand identity across platforms like www.beom.in and leading marketplaces.

Vision-Led Leadership

BEOM’s success story is guided by Rishabh Tiwari, a seasoned marketing professional with over 11 years of industry experience. His vision for BEOM has always been clear: create a brand where quality meets cultural relevance. Supporting the operational front is Rahul Kumar, the official point of contact for all inquiries and partnerships.

Together, they continue to steer BEOM toward becoming the most trusted name in India’s cord set market.

A Soft Revolution in Women’s Fashion

BEOM’s pastel cord set collection is more than a seasonal release—it’s a gentle revolution in color, comfort, and coordinated style. These sets invite women to embrace everyday dressing with grace, ease, and modern elegance, all while staying true to BEOM’s core promise of quality-first fashion.

About BEOM

BEOM is a women’s fashion startup headquartered in Gurugram, India, specializing in high-quality cordsets for women. With end-to-end in-house manufacturing and a focus on Gen Z and Millennial style sensibilities, BEOM offers fashion-forward pieces that include pastel, printed, lounge, vacation, and formal co-ord sets. Every garment is designed, tailored, and photographed in-house for a 100% homegrown experience.